A word about me

Once upon a time I was a visual designer until...

What's my story?

I have worked almost 6 years as a graphic and web designer, but during those years I felt some frustration. I always wondered how my designs could have a real impact on customers' lives and then it hit me... User Experience was my answer!

Since I discovered this whole new world full of possibilities to build better human experiences I just couldn't back down.

My curiosity and empathy brought me on this path and I will keep practicing and iterate until there will be no more problems to solve... (Yes, it could be endless :))

picture of barcelona street art

A look at my skills

UX Design

I worked on usability, web and application design using UX methodologies like interviews, Customer journey maps, storyboarding, Value proposition canvas, User stories, User flows, Low-Fi, medium and High-Fi prototyping...

Web Development

I know the power of HTML/CSS, SASS, SCSS and how to rule them using task/build runner like Gulp or Grunt.

Visual design

I have an eye for colors, layout and typography and I like to train by following inspirational blogs and websites like: Dribbble, Behance, Medium, Muzli, ...

UI Design

As a pixel perfectionist I like to empower a design with norms using grids, modularscale ratios and symbols that I apply in Sketch libraries.

Empathy & Team player

As a social person, I like human interaction whether with users during interviews or with my team mates. For me, "human -centered" is not only a UX approach.

Data driven decisions

Good data is important to determine a problem in the user flow, so I use Google Analytics or Hotjar to help me define what the pain points are and how to optimize.