Introduction
As I was working with a team of four people on a side project called Sayf, which is an app meant to help people express easily their emotions, I created a landing page in order to measure our value proposition in the real business market and see if we could have a chance to launch it.
The process
I wanted the design to reflect the values of our product, so I used the same visual codes we already created for the app in order to maintain consistency and inspire confidence in the brand.
Once I was done with the design and frontend part, I implemented in my code the Google Tag Manager script, in order to run Google Analytics and Hotjar. This way I could observe our user's behavior thanks to the data collected with the combination of both tool.
Collecting those data would help us to measure the interest, interaction, and intention of purchase of our potential users. We decided to focus on the following KPI's: the of number of users and session, the time per session, the scroll and the conversion rate (set when the user fill the form in the landing page).
